Five reasons why brands should partner with female athletes today
Five reasons why brands should partner with female athletes today 👇
1. Women’s sports are rapidly growing
Companies are always looking for ways to get ahead & ride the wave of the “next big thing.” Simply put, it is good business to be in the business of women’s sports. And the facts back it up -
- In the NWSL, salaries are rising, viewership is increasing, blue-chip brands (Delta, Verizon, Budweiser, etc.) are hopping on board
- Thread linked here on the WNBA’s growth
As Octagon’s Dan Cohen said last year, the next frontier is “clearly women’s sports”
2. Female athletes are heroes
They pave the way for girls & women from all over the world, where similar opportunities may not be the norm. They are moms & wives, appealing to a more diverse set of brands — their brand partners don’t need to solely be in the athletic space
3. Relatability is king (or queen)
For the most part, female athletes are living everyday lives that the average fan or follower relates to. This allows their content to stand out and their authenticity to shine through, leading to superior influencer content
4. Female athletes crush content & make it super engaging
The average IG engagement of female athletes on Hochberg Sports Marketing’s roster is 7.5%
The average IG engagement rate of standard influencers is 2–3%
5. Female athletes open doors for all athletes
Brands do not need 6- or 7-figure budgets to test out sports marketing. In fact, HSM’s entire premise as an agency is to ensure athletes get paid/build their brands WHILE allowing growing companies to break into the industry
Worth repeating- female athletes are heroes. Their content is relatable, engaging, and authentic. It is a no-brainer for brands to include them within their marketing in 2022 & beyond
