Stephen Curry (left) and LeBron James (right) sporting their respective jerseys, which include the logos of their teams’ patch partners. The Golden State Warriors and Los Angeles Lakers are reportedly generating up to $34 million combined in annual revenue from their patch partners. (Photo via Ethan Miller/Getty Images)

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The 2020–2021 Guide To All 30 NBA Teams And Their Jersey Patch Partners

Matt Hochberg

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Editor’s Note: Click here for a Twitter thread in which I discuss some of the trends I came across while researching for this guide.

As we enter the 2020–2021 NBA season, there is much chatter regarding the dramatic changes coming to the league. The most notable difference is the start date. Due to the global pandemic, which forced the league to suspend its 2019–2020 campaign before completing it in the famed “Bubble” this past fall, the upcoming season is beginning roughly two months later than usual.

On December 22, the NBA will begin its condensed 72-game season, cutting it ten games shorter than the 82-game season it introduced in 1967. In addition to the delayed opening, there are numerous new faces in new places, such as Chris Paul in Phoenix and Gordon Hayward in Charlotte, among other major trades and free agent signings that took place within the last two months. And it has yet to be fully determined whether or not fans will be permitted inside NBA arenas, although league commissioner Adam Silver is pushing for it.

Ironically, one of the most controversial changes that the league implemented just four years ago appears to be one of the few remaining consistencies heading into this season. Jersey patch partnerships — among the most lucrative opportunities for…

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Matt Hochberg
Matt Hochberg

Written by Matt Hochberg

Providing updates on Hochberg Sports Marketing & sharing thoughts on the sports marketing industry

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